Fighting China copycatters: Canadian learns valuable lesson the hard way

Posted on 2015/02/18 in Business, Google+, Innovation, Technology Transfer & Commercialization

"The prospect of fighting Chinese knockoffs is daunting to all but the most moneyed of foreign companies. Chinese factories can be nimble copiers, and operate in a language and market opaque to most outsiders."

"But China, both in its ascension to the World Trade Organization and in subsequent years, has increasingly empowered copyright holders to fight infringers. It is setting up a specialized intellectual property court to adjudicate patent, trademark and other matters. Pressure from wealthier Chinese consumers has also led to the creation of large online shopping malls dedicated to selling legitimate goods. There are, in other words, both ways to fight piracy and ways to sell legitimate goods. But doing so requires entrepreneurs to think of China early in their process, perhaps filing the necessary patent paperwork overseas […]"

"'It’s not overly expensive – you can get lawyers that do it for a fraction of a cost it costs you to patent in places like Canada or the U.S.,' said Mark Tanner, founder of Shanghai-based marketing and research agency China Skinny."

"Using that patent to fight a copycatter can still be tough, of course. But without it, the process is far more difficult."

From +The Globe and Mail

Fighting China’s copycatters: Canadian learns valuable lesson the hard way
Ryann Aoukar discovers the best defence is typically a good offence and that patents are imperative to protect your products

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