"Drug and device makers who send social media messages on services like Twitter will be required to include the risks and benefits of their products when they do so, the Food and Drug Administration proposed today in two draft guidelines. That means packing that information inside the strict 140-character limit of the social media site from Twitter Inc. (TWTR)"
Article on http://ow.ly/yoY1o:
Tweet #Risks as Well as #Benefits, FDA Tells Drugmakers
“Don’t use Viagra if your heart isn’t healthy enough for sex.” After that warning, Pfizer Inc. will have just 81 letters left to tweet about the benefits of its erectile dysfunction drug, say U.S. regulators.