"You might not think the two should share the same sentence, but they have a lot in common. They both began with virtually no money and built valuable, powerful, iconic brands with little investment in actual brand-building and virtually no brand/image advertising. Both Disney and Hefner grew their brands on the back of direct marketing and sales activity, on free advertising via media partnerships and publicity, and through leverage of the media."
Read more about the strategies used in the http://ow.ly/ufi2p article:
What Disney and Playboy Can Teach You About Branding
Here’s what you can learn from brands that are still going strong more than 50 years after their founding.