Each Model for Betabrand’s New Spring Collection Has a Ph.D

"Betabrand, an online retailer of crowdsourced clothing, just launched its spring line, and the company decided to take a different approach to marketing the new looks: Each of the models would have a Ph.D." 

Article on AdWeek: http://ow.ly/uwh7i

Each Model for Betabrand’s New Spring Collection Has a Ph.D.

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Cliff

Walking Enthusiast, Technology Transfer Advisor @ Concordia University, Intellectual Property Valuation Expert @ Kalotem & Amateur Photographer.