How? By using a layer of activated carbon to mask odors.

Also the underwear company reminds us that their product deals with the smell, not the sound: "Shreddies are designed to absorb odours, not to muffle the sound. Most flatulence sufferers are able to control the noise by altering their body position."

These High-Tech Underwear Keep Your Farts From Smelling
True world-changing innovation.

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