When you need help, such as looking for a job, you probably went to one of your strong ties—someone you know well and truly trust. It makes sense to go to your closest friends, family members, and colleagues, since they tend to understand what you need and have your best interests at heart.

But in favouring these strong ties, you might be overlooking the strength of weak ties. In a classic study, sociologist Mark Granovetter showed that people were 58% more likely to get a new job through weak ties than strong ties.

The article explains the reasons behind the power of your weak ties and how you can benefit from them.

Finding the Hidden Value in Your Network | LinkedIn

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