Steven Dupree, general partner at Richmond Global, believes that founders don’t spend enough time examining the pricing of their products. He suggests 4 steps to take when looking at how to determine pricing:

1- Study your competitors
2- Launch softly with a high “introductory” price
3- Over time, test a cross-section of lower price points
4- Examine pricing attributes in the context of your overall business (such as  published pricing, free and freemium models, and grace periods).

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Steven Dupree: Poor Pricing Kills Startups
GUEST MENTOR, Steven Dupree, general partner at Richmond Global: Brilliant entrepreneurs who build useful products generate substantial value, but in order to capture this value, they must implement r…

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