KPI is the acronym for "key performance indicator"."[…] Every industry has its own KPIs. In retail, for instance, same-store sales are a KPI, while in the auto industry they might be inventory turns or manufacturing cycle times. In every line of business there's some kind of metric that someone uses to gauge how they're performing and whether to judge success or failure," says Jing Suk, VP/director of strategy and analysis at Digitas and an adjunct professor at Rutgers Business School.

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KPI: What Is a Key Performance Indicator?
Every industry has its own KPIs. But do they just create noise?

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