"A term called gamification has taken UX by storm over the past few years, a trend likely spurred by Foursquare's success with badges. Whether they understand it or not, app designers desire to create a gamified experience, a supposedly sure route to the elusive engagement that makes free apps valuable. Even in the news business there is a hunger for gamification." (Quoted from the article)
The term "Gamification" refers to the systems and processes that engage and motivate, with the key being in turning extrinsic rewards into intrinsic rewards.
Is Gamification Just a Fad?
For those unfamiliar, gamification has little to do with game design.
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