An interview in Forbes with Janet Crawford, a pioneer in the application of neuroscience research findings to leadership and organization culture, on how biology affects the innovation process.
In summary, there are two main areas where biology affects innovation. First, human neurology is built to resist change. When trying new things or attempting to change, the brain generates feelings of discomfort. These feelings are counterbalanced by other systems, driven by dopamine, that reward exploration and discovery. Second, we are pattern-making creatures and these patterns are used to automate our responses, since the brain possesses very little capacity for conscious attention. Within the context of these patterns, innovation is the intersection of previously unrelated neural patterns.
Can Neuroscience Explain Innovation? – Forbes
Part 2 of a series on neuroscience and innovation. We continue our conversation with Janet Crawford, a pioneer in applying neuroscience to improve business performance. In today’s part, we discuss th…
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